We are researchers from the MIAI Multidisciplinary Institute on Artificial Intelligence and the Max Planck Institute in Europe and we have designed AdImpact to measure if there are systemic biases in the quality of content users receive on Facebook from news medias among different psycho-socio-demographic groups. It will help you analyze the number of sponsored posts, and the number of posts you receive from news organisations on a daily basis.
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AdImpact works silently in the background while you are browsing Facebook without any overhead to your browsing experience. It analyzes the content you receive in Facebook to show you aggregate statistics about the ads and posts you receive from news organisations.
Your data is going to be used in our research, but only in an aggregated way. All traces of data are pseudonymized before they arrive on our servers.
We will store your data in the servers of the Max Planck Institute for Software Systems (MPI-SWS), protected by the MPI-SWS firewall. You are the only one who can access your data through the Facebook Authentication process.
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See how many ads and posts from news organisations you receive on Facebook, and how do you interract with them
AdAnalyst is the result of our research efforts in making targeted advertising more transparent and safe. Want to lean more about our research? Here are our papers: